Market Anticipation Leader

About Avebe        

For more than 100 years, we've been working hard to get everything out of the potato that's in it. We are one team, one Royal Avebe. Because we work in a way we call Play to Win at Avebe. Play to Win is based on three core values: cooperation, taking responsibility and development. This is reflected in our entire chain. This chain starts with our farmer members in the fields. Then we process the starch potatoes in our factories. There is more to the starch potato than meets the eye. Because the starch potato is a multifunctional source of ingredients. From versatile starch to powerful proteins and nutritious fibers. This is our basis for innovative products developed by our colleagues at the Innovation Centre.

We sell these products worldwide and, through our customers, you will find them on your plate, in your home and in your animals' food. Once you know this, you will see the starch potato in everything. With this, we contribute to the global vegetable transition by providing high-quality products in the form of starch, protein and fibre. And by the way, did you know that we also develop our own potato varieties at our subsidiary Averis?

Background
At Avebe, it’s all about the power of the potato. Over time the potato has revealed its secrets,  emerging as a perfect source of many ingredients. Not just starches, but proteins and fibers too.

As part of the global transition to plant-based, the potato is at the center of the food industry and at the heart of many of our diets. Besides that, as a key ingredient in industrial applications the potato offers great opportunities to increase the sustainability and healthiness of these applications.

As a result Avebe has a wide range of customer groups in food and industrial markets, both direct customers and distributors, all over the world.

Adding value for these customers, it is essential to put them in the center of all we do. This means adapting to customer needs, deploy effective and creative marketing and be innovative creating new products and applications.

The job

The Market Anticipation Leader is responsible for defining the strategic direction of specific segment(s) in which Avebe operates. He/ she manages this/ these business segment(s), creating strong brands and value propositions and to accelerate market driven innovation. The role requires being aware of global market trends, being able to identify market gaps and concepts, ideas and marketing strategies to boost our business at our clients and for innovation.

The Market Anticipation Leader manager is highly visible in the organization, ensures strong communication of the marketing plans in the organization and leads cross-functional teams with Innovation, Business development and Sales. As part of the marketing team and in close connection with the Innovation and Sales departments, the Market Anticipation Leader will be responsible for the following tasks:
 

Marketing vision, strategy and plan: Based on strong market analysis you set strategic directions and develop the marketing strategy, and yearly marketing plans including implementation of these plans, all in sync with the overall Avebe corporate strategy and customer needs.

Commercial innovation strategy, idea generation and initiator of innovation projects: In line with the strategic directions you translate market intelligence and business opportunities into a consistent commercial innovation strategy and viable ideas and concepts for product development and diversification. You steer the process of idea generation and select and prioritize innovation projects together with the business teams that you lead and coordinate the initiation of new projects.

Brands, value propositions and market launch: You develop concepts and value propositions with which the company can differentiate itself in the (international) market. When successfully validated and approved, you are responsible for  formulating and executing of the operational launch plan (including branding and positioning) of the product and ensure the professional execution of the market introduction in alignment with your colleagues from sales and marketing.

Branding, brand identity, positioning and portfolio management: You develop and manage the category/brand architecture, identity and positionings.  Manage product life cycles for the assigned products/brands and monitor and optimize product/brand performance, in strong alignment with the relevant stakeholders.

Business opportunities: Based on market trends and customer insights you are always curious and seeking for business opportunities. You identify market gaps and/opportunities for growth that can be fulfilled/matched with the existing Avebe portfolio and or capabilities maximizing the business result, utilizing creative marketing activation and tools.

Requirements

To execute the above work properly, we are looking for someone with:

• Academic graduation with specialty in Marketing, ideally MBA
• Experience with Marketing principles and models
• Fluently in English (in writing and speaking)
• Minimally 4 years working experience in a similar position in Marketing

Competences

• Conceptual and out-of-the-box thinking
• Strong analytical skills
• Experience leading cross-functional teams
• Strong communication skills and persuasiveness
• Goal-oriented
• Flexibility

What do we offer?

Together, we work towards a successful cooperative. All employees do this in their own way, within their own field of expertise. Royal Avebe, in turn, works towards successful employees. By encouraging our people to bring out the best in themselves, we aim to maximize the value of our colleagues. This allows employees to continue developing themselves.

Additionally, Avebe offers you as an employee:

• A market-based salary
• Various training opportunities
• A private pension fund
• Various vitality programs and opportunities for discounts on fitness and cycling
• Additional secondary benefits such as a €25 reimbursement for your health insurance
• A private collective labor agreement and salary structure

Find out more?            

Do you have any questions or would you like more information about this vacancy? Please contact Annelies Huisingh (Director Marketing) via annelies.huisingh@avebe.com or Xander Gessel (Recruitment Manager) at 06-46002798.

Apply directly?

Are you an experienced, seasoned strategic marketer with demonstrable experience in developing a vision, both from analysis and with a high degree of business sense? And are you able to convert this into a strategy and a plan that makes sense, which you can then implement with energy and passion?

Apply by clicking the application button. You can find the vacancy at www.werkenbijavebe.nl.

An assessment or social media check may be part of the procedure.

Note: In the event of equal suitability, an internal candidate will take precedence over an external candidate.

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