Segment Marketing Manager

Where will you be working
Avebe began as 'Aardappelmeel Verkoop Bureau' in 1919, initially to improve sales for several independent potato starch cooperatives. Today, Avebe is a global leader in innovative potato-based ingredients: starches, proteins, fibers and granules for Food, Industrial and animal feed that contribute to a healthier and more sustainable world. As a pioneer in plant-based solutions, we serve customers across the globe.

Adding value for these customers, it is essential to put them in the centre of all we do. This means adapting to customer needs, deploy effective and creative marketing and be innovative creating new products and applications.

Results over the last few years have been positive and combined with a strong focus on innovation mirroring tomorrow's trends in the food and non-food markets, we are positioned to leverage our capabilities. An ambitious but realistic strategy has been defined, driving sustainable growth in revenue and more importantly value.

As part of the Commerce and Innovation organization of Avebe the Marketing department is responsible for worldwide marketing strategy, marketing intelligence and digitalization and marketing communication, with a strong focus on customer-centricity and value creation

To strengthen our team, we are looking for a Segment Marketing Manager who will play a pivotal role in shaping the future of our business.

Role
As Segment Marketing Manager, you own the strategic marketing roadmap for a specific market segment or customer group. You act as a business partner to Sales, Innovation, Strategic Marketing, and other departments, ensuring that customer needs are translated into impactful value propositions and growth. You ensure Avebe not only responds to market trends but actively shapes them.

Tasks & Responsibilities

Segment Strategy & Planning:

• Develop and implement the marketing strategy for your segment or customer group.
• Lead cross-functional teams and translate long-term goals into actionable annual plans and regional initiatives.
• Monitor performance and adapt plans to changing market dynamics.

Sales Partnership:

• Define go-to-market strategies and provide commercial direction for segment growth.
• Partner up with Sales with product launches, campaigns, and key account development.

Innovation & Value Proposition:

• Together with Strategic Marketing and our project management office you co-lead the innovation pipeline for your segment, validating market needs and building business cases for new products.
• Manage and monitor the launch of new solutions and value propositions.

Market & Customer Insights:

• Analyse trends, customer requirements, and competitive landscape for the assigned segment or customer group.
• Translate insights into actionable recommendations for growth and innovation.

Marketing Content & Campaigns:

• Create segment-specific marketing materials, sales tools, and pitch presentations.
• Represent Avebe at trade fairs and seminars, ensuring strong brand visibility and thought leadership.

Alignment & Reporting:

• Collaborate with internal stakeholders to ensure strategic alignment and report on segment performance.

Education & Experience

• • Master’s degree in Marketing, Business Administration, or a related field.
  • Interest, knowledge and experience in the food industry or in industrial markets such as construction or the packaging industry and/or demonstrable ability to quickly familiarize yourself with a market segment.
  • At least 7 years of experience in marketing, business development, or account management (B2B).
  • Strong commercial and customer-centric mindset.
  • Proven experience in innovation management and project leadership.
  • Excellent communication skills in English (written and spoken).
  • Familiarity with digital marketing tools and AI-driven analytics is a plus

Competences
In this role, success requires strategic thinking and leadership, combined with a strong customer orientation. You will translate long-term goals into actionable strategies, lead cross-functional teams, and apply commercial acumen to drive growth. Collaboration and agility are key, as you navigate a dynamic environment with resilience and adaptability. We value autonomy and responsibility, so you take ownership and act proactively with organizational sensitivity.

Culture
At Avebe, our culture is built on connecting and reflecting, continuously renewing and embracing change. We champion transformation and improvement, while realizing tangible results. Building relationships, evaluating performance, and leading change are part of how we work together to achieve our ambitious goals.

What do we offer?

Work for an international cooperative with a strong focus on sustainability and innovation. A dynamic role combining strategy and execution. Opportunities for personal growth and development. Hybrid working and an attractive benefits package.

In Avebe, we continuously search for employees who recognize themselves in the ambitions and core values of the company and want to contribute with passion and energy to the realization of our objectives! 

Avebe offers: 

• A competitive primary and secondary benefits package; 
• A very good pension scheme; 
• A challenging job in a dynamic environment; 
• Interesting career opportunities; 
• Plenty of room for personal development 
• Possibility to take professional training courses; 

More information?            

Do you have any additional questions on this vacancy? Please contact Elske Dijkstra (HR Business Partner Innovations & Commerce) 06 -29642400 or Annelies Huisingh (Marketing Director) annelies.huisingh@avebe.com

Are you the one we're looking for? Then respond before 31th of March, 2026.  

An assessment or social media check can be part of the procedure.

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